Is Target Hitting the Mark with Its REDcard Holders?

Field Agent surveyed 517 REDcard holders about their shopping attitudes and behaviors toward Target and its competitors Amazon and Walmart. This companion report is a continuation of an article published on the Field Agent blog. Inside we answer several questions, including:

• Why are REDcard holders shopping more or less at Target these days?
• What causes REDcard holders to choose Target over Amazon and Walmart?
• For what product categories (health and beauty? home goods? grocery?) is Target the main "go-to retailer" among REDcard holders?

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