Free Special Report: Controversial Stands and Business

America is deeply divided on a variety of “hot button” social-political issues. And, lately, more and more companies are entering the fray, taking their own controversial positions on everything from gay marriage to gun control. Field Agent recently surveyed 1,000 U.S. consumers to understand how their attitudes and spending are affected by companies’ controversial stands. 

The report, valued at approximately $5,000, explores the following research questions, among others: 

• Do consumers believe companies should take public positions on controversial social-political issues?
• Do consumers start or stop buying from companies in response to their controversial stands?
• Will consumers stop buying from companies that do not take public stands on controversial social-political issues?
• What issues have the greatest influence over customers’ start-stop reactions?
• How does a company’s position on a hot button social-political issue influence its brand (specifically, brand loyalty and pricing)?

Mobile research from Field Agent makes it possible to explore important business and social questions—more quickly, more affordably, and more broadly than ever. And with Field Agent’s newly redesigned do-it-yourself job-building tool, consumer research has never been more convenient. 

Download the report to discover what Americans are saying now.