Case Study: Red Thread Coffee Discovers a Bold Way to Boost Sales

Case Study: Red Thread Coffee Discovers a Bold Way to Boost Sales

The Case Study in Brief...

Red Thread Coffee, a packaged cold-brew company, usually sees sales fall by half in the winter. Not this winter.

Buy & Try by Field Agent offered Red Thread the ability to drive trial during their slow season, sampling with new, targeted shoppers and gathering crucial feedback.

In the end, Red Thread saved thousands on research and promotions.

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