Mobile Research: How Smartphones Connect Companies with Their Customers
This eBook explores the meteoric rise of mobile market research. Inside you’ll find:
- 3 interesting and informative “mini-cases” showcasing the capabilities of mobile surveys, mobile shop-alongs, and mobile mystery shops
- Sample findings, photos, and videos from actual mobile research projects
- Explanations and statistics to help you understand how smartphones are used to conduct fast, affordable, high quality market research
Enter your information to access this informative, easy-to-read primer on mobile market research.