The Case Study in Brief...
My Brother’s Salsa (MBS), a premium brand of salsa sold through some 3,000 stores nationwide, needed a way to monitor retail prices and promotions. Working with Field Agent, MBS ran a Mobile Audit of 200 stores across nine retail chains.
From the audit, MBS identified retailers and stores pricing its products incorrectly. The photos and audits generated by the audit gave MBS the proof it needed to have discussions with distributors and ultimately fix the problems.
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