The first installment in Field Agent's "Categorically Speaking" series, Impulse Goods in the Omnichannel Age, takes a hard, shopper-centered look at how impulse goods are faring in an increasingly digital marketplace.
Based on studies with more than 3,000 shoppers, this colorful report addresses questions like:
- How common are impulse purchases among shoppers who buy groceries and household consumables online?
- How do the impulse purchases of traditional impulse goods differ from stores to online?
- Why don’t shoppers buy impulse goods online?
- What suggestions do shoppers have for selling impulse goods online?
Share just a little information with us on the right to download this authoritative report!