This free report* takes a hard, shopper-centered look at how impulse goods are faring in an increasingly digital marketplace. Discover the challenges and possibilities of selling impulse goods to digital shoppers.
Based on studies with more than 3,000 shoppers, this colorful report addresses questions like:
- How common are impulse purchases among shoppers who buy groceries and household consumables online?
- How do the impulse purchases of traditional impulse goods differ from stores to online?
- Why don’t shoppers buy impulse goods online?
- What suggestions do shoppers have for selling impulse goods online?
*Research from 2018
