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How It Works: Mobile Research

An inside look at how Mobile Research connects companies with their customers

Mobile Research is on the razor's edge of collecting consumer knowledge. Through crowdsourcing and smartphone technology, Mobile Research enables companies to connect with customers anywhere, anytime. 

Download the educational resource, “How It Works: Mobile Research,” for a look into the inner-workings of mobile research, presented in 3 basic steps:

  • Step 1: A company identifies a research problem
  • Step 2: A mobile research project is generated
  • Step 3: Responses are collected and analyzed

This resource provides sample photos and results from actual mobile research projects.


How it Works: Mobile Research