Case Study: A Taste of Success: General Mills Increases Yogurt Category Share
The Case Study in Brief...
General Mills introduced a new dairy-free yogurt, Oui by Yoplait, to Sprouts Farmers Market shelves earlier this year. They needed a way to get their product into the shopping carts of Sprouts customers.
Field Agent's Digital Demo offered General Mills the ability to drive trial for their new yogurt along with valuable customer-generated content and word-of-mouth.
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