A Revolution in TV is underway. New research from Field Agent® reveals how and why Millennials are changing the way they watch and purchase TV content.
In this download, you will discover:
- How do Millennials access their TV content?
- What attitudes do Millennials have about traditional TV?
- How many Millennials are "cord-cutters"?
- Why are Millennials cutting-the-cord?
- How satisfied are Millennials with their decision to cut-the-cord?
- What awareness and usage rates exist among Millennials for web-streaming venues such as Netflix, Hulu, Sling TV, etc.?