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Michael Angelo's Case Study Inside Look

Case Study: How Michael Angelo's Cooked Up Retail Sales


The Case Study in Brief...


Michael Angelo’s, the maker of high-quality, Italian-prepared foods, needed a way to drive awareness and purchase of its new, frozen meat lasagna. Digital Demo by Field Agent offered a proven method for mobilizing real shoppers in specific areas to buy, try, write about, and even share about the new product, creating both short- and long-term awareness and demand for the lasagna. Ultimately, the Digital Demo resulted in hundreds of high-quality articles being written and/or shared online.


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