Special Report: Brand New World

Based on surveys with thousands of shoppers, Brand New World: Exploring the Critical Issues Facing Today's Brands, takes an intense, data-driven look at the contemporary branding landscape.  

This free report examines shoppers' attitudes toward: 

• Private labels versus name brands
• Online private label brands
• "Off-brander" retail operations like Aldi
• Brand loyalty and brand-switching

The report also contains several "buy and tries," in which a handful of shoppers buy, try, and rate two competing brands along several dimensions. 

Brand New World offers an authoritative and entertaining look at shoppers and their perceptions of private-label and name brands alike.

Share just a little information with us on the right to download this free report!