Report: Multi-Serve Beverages in the Omnichannel Age

Download your free copy of Field Agent's report, "Categorically Speaking: Multi-Serve Beverages in the Omnichannel Age."

Did you know? The top three grocery categories are all beverages. But as any brand in the industry knows, the omnichannel age has wrought profound changes on the way people buy beverages. Challenges for beverage brands include…

• Marketing and selling multi-serve beverages online
• Driving trial of products when shoppers don’t have to enter stores
• Ensuring accurate in-store execution

This report offers insight into the multi-serve beverage category of the omnichannel age, while also demonstrating innovative methods for meeting the bricks-and-clicks challenges confronting today’s beverage brands.