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2016 Back-to-School Report: Moms Talk BTS Shopping + BONUS BTC INSIGHTS

500 Moms Share Insights into the Attitudes, Behaviors of BTS Shoppers

Update: 2017 Back-to-School Report Now Available

It's time to prepare for the impending rush of back-to-school and back-to-college shoppers. For the third year in a row, Field Agent surveyed moms of K-12 children about their BTS spending, shopping, and attitudes.  

Our 2016 Back-to-School report contains pivotal insights: 

  • Specific items—footwear, hygiene items, athletic gear, electronics, etc.—families say they expect to purchase for BTS 2016
  • The retailers families consider go-to destinations for BTS supplies, clothing, and even quick before- or after-school meals
  • The role of online shopping in BTS clothing and supply purchases

We've also added a BONUS Back-to-College section to the report, based on a survey of over 500 college students ages 18-24. In this supplement you'll discover:

  • College students' preferred retailers for school supplies, attire, fast food, alcohol, and even bedding materials
  • The clothing, electronics, and appliances students say they'll purchase for BTC 2016
  • The foods and beverages students expect to keep in their living spaces for the coming school year

And much more.

Download the report—it's totally free—by sharing a little information with us on the right.  


Back-to-School and Back-to-College Shopper Insights