Anheuser-Busch Digital Demo Case Study

Discover how Digital Demo helped Anheuser-Busch create an alternative to traditional sampling programs during the COVID-19 pandemic.

“I'm excited to utilize [the Digital Demo] model as the primary growth engine for many of our emerging brands in 2021." - Bronica Banks, Director of Shopper Marketing, Anheuser-Busch

Download the case study by completing the form!

Anheuser-Busch Digital Demo Case Study Pages Preview

Case Study: How Anheuser-Busch Discovered a New Way to Sample

The Case Study in Brief...

Anheuser-Busch launched a new alcoholic seltzer, Bud Light Seltzer, earlier this year. But the pandemic interfered with their normal sampling programs.

Field Agent's Digital Demo offered Anheuser-Busch the ability to drive trial for their new beverage, as well as providing an alternative to their traditional sampling program. In addition, the brand received valuable customer-generated content and word-of-mouth.

Download the full case study above.