Case Study: How Anheuser-Busch Discovered a New Way to Sample
The Case Study in Brief...
Anheuser-Busch launched a new alcoholic seltzer, Bud Light Seltzer, earlier this year. But the pandemic interfered with their normal sampling programs.
Field Agent's Digital Demo offered Anheuser-Busch the ability to drive trial for their new beverage, as well as providing an alternative to their traditional sampling program. In addition, the brand received valuable customer-generated content and word-of-mouth.
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