Field Agent surveyed thousands of moms and kids to explore the attitudes and behaviors of toy shoppers. Recently updated and expanded for 2018, "All Things Toys" covers a variety of questions:
- What really matters to moms when shopping for toys, and what really frustrates them?
- Where do moms and kids prefer to shop for and buy toys?
- What toy franchises—Star Wars, Barbie—are tops with today’s boys and girls?
- How likely are moms to buy gaming gear for their kids this holiday season?
- What video games and consoles do kids prefer playing, and what video game do they most want this holiday season?
Share just a little information with us to download the free report!