The Case Study in Brief...
A new line of salad dressings from Kraft Heinz needed a way to stand out on crowded Walmart shelves. Digital Demo by Field Agent offered the brand a simple, affordable way to drive first purchase, track repurchase, generate online content, and even spread word-of-mouth.
In just over two months, the Kraft Heinz Digital Demo resulted in thousands of units sold, with 96% of purchases coming from first-time customers.
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